CASIO G-SHOCK Returns With a Brand New Era of Its “Tough Like You” Campaign


As October ushers in vibrant colour trends, CASIO G-SHOCK elevates its legacy of toughness with the debut of the G-STEEL-GM-2110D Metal Series, marking a bold new chapter in the TOUGH LIKE YOU campaign.

Through the campaign, G-SHOCK acknowledges the everyday heroes who conquer challenges with unwavering resolve. Each timepiece in this series embodies the spirit of toughness, not only with its robust design but also by reflecting the wearer’s journey.

Every scratch and dent becomes a symbol of perseverance and triumph, making this collection a true reflection of the resilience that defines its users.

Available in five striking colours, the GM-2110D Metal Series continue to celebrate the essence of strength, resilience, and relentless ambition. This collection seamlessly combines radiant tones with exceptional durability.

Featuring a premium stainless steel metal band—the first in this series—it redefines sophistication in watchmaking, offering both a bold statement and practical functionality.

Complementing its dynamic colour schemes, the GM-2110D Series features a stainless steel bezel and an innovative Carbon Core Guard structure, encapsulating the spirit of Japanese craftsmanship, merging refined elegance with robust durability for those who tackle life’s challenges with unwavering determination.


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Arman Shah

A former travel writer with fond memories of solo adventures in Southeast Asia, Arman is now founder and editor of The Everyday People. If you ever see him approaching with a camera and voice recorder in hand, please choose kindness and don’t decline his request for an interview.

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