Pink Light Up 2024: A Day of Solidarity

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Description

In conjunction with Breast Cancer Awareness Month (BCAM) 2024, a sea of pink is again expected to engulf Singapore, as Breast Cancer Foundation (BCF) announced the 16th anniversary of their signature Pink Light Up.

The yearly tradition sees iconic buildings in the city and heartlands take on a synchronised pink illumination on their facades in solidarity and support for breast cancer awareness. This includes a slew of landmarks, both iconic and cultural, as they glow up in pink for October:

• National Gallery Singapore
• Yue Hwa Building
• The Fullerton Hotel Singapore
• South Beach Tower
• Marina Square
• Singapore Flyer
• Marina Bay Sands
• ION Orchard
• Jewel Rain Vortex
• Bedok Mall by CapitaLand
• The Merlion
• Our Tampines Hub
• Holiday Inn Singapore Orchard City Centre
• JEN Singapore Orchardgateway by Shangri-La
• Tan Tock Seng Hospital
• Singapore General Hospital
• Temasek Polytechnic
• Capitol Building
• voco Orchard Singapore, an IHG Hotel
• Clemenceau Bridge
• Anderson Bridge
• Cavenagh Bridge
• Elgin Bridge
• The Helix Bridge
• Ocean Financial Centre
• Gardens by the Bay
• Khoo Teck Puat Hospital

Visitors are encouraged to spend time at these spots and take photos to share on social media, in tandem with a social media contest that will be launched on BCF’s social media platforms, to showcase their support for breast cancer survivors and their hardships.

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Service information

• Event: Pink Light Up 2024
• Date: 1 – 31 October 2024
• Venue: Multiple locations across Singapore

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