In the kaleidoscopic world of art, where colours, shapes, and stories intertwine to evoke emotions beyond words, homegrown brand ARTAZZLE epitomises cultural celebration and curatorial finesse.
Here, we speak to Shikha Sharma, the Founder and innovative mind behind the art gallery. She sheds light on her journey from a passionate art enthusiast to the driving force behind a global movement in showcasing Indian artistry.
1) What inspired you to establish ARTAZZLE?
My journey with ARTAZZLE began with a deep-rooted passion for Indian art and a vision to showcase its richness to a global audience. Growing up surrounded by art, I witnessed firsthand its transformative power and the joy it brings.
This – coupled with my entrepreneurial spirit and experience in building businesses from ground up – led me to establish ARTAZZLE in October 2023. I wanted to create a platform that not only celebrates the brilliance of Indian art, but also bridges the gap between artists and art enthusiasts worldwide.
2) What sets ARTAZZLE apart from other platforms in the art world?
What sets ARTAZZLE apart is our commitment to curatorial excellence and personalised experiences. We meticulously curate our collection to showcase the finest Indian artworks, ensuring that each piece tells a unique story.
3) What role do you see ARTAZZLE playing in preserving and promoting Indian art and culture on a global scale?
ARTAZZLE serves as a cultural ambassador, showcasing the richness and diversity of Indian art to a global audience.
By providing a platform for Indian artists to gain recognition on an international level, we help preserve and promote Indian art and culture.
Through our curated collections and upcoming exhibitions, we also aim to foster cross-cultural appreciation and understanding, while celebrating India’s artistic heritage.
4) Talk to us about ARTAZZLE’s upcoming exhibition, “Indian Art Marvels: Celebrating Icons on Canvas”.
For this exhibition, we’ve handpicked eight top contemporary artists, each renowned for their unique style and contribution to Indian art. This selection process was rigorous yet deeply rewarding.
Their artworks reflect the soul-stirring brilliance of Indian artistic expression. From breathtaking landscapes to social cause-centric compositions, audiences can expect a captivating journey through India’s cultural heritage.
The allure lies in applying an Indian perspective to universal themes such as the longing for love, pursuit of peace, yearning for home, and rapid urbanisation.
5) How does the platform advocate for fair compensation for artists and environmental conservation?
Sustainability and cultural preservation are at the core of ARTAZZLE’s mission. We advocate for fair compensation for artists by ensuring that they receive proper recognition and remuneration for their work.
Additionally, we are committed to environmental conservation by promoting eco-friendly practices and supporting initiatives that minimise our ecological footprint. By championing sustainability and integrity within the art ecosystem, we aim to ensure the longevity and vitality of Indian artistry on a global scale.
6) Beyond the aesthetic appeal, how do you believe art contributes to mental health and overall well-being?
Art has a profound impact on mental health and overall well-being, offering solace, inspiration, and a means of self-expression.
Studies have shown that engaging with art can reduce stress, anxiety, and depression, while also promoting emotional expression and self-discovery.
At ARTAZZLE, we believe in harnessing the therapeutic power of art to enrich lives and foster holistic well-being.
7) Technology plays a significant role in ARTAZZLE’s mission to make art accessible to everyone. How do you envision technology continuing to shape the art world in the future?
Technology has revolutionised the art world, making it more accessible and inclusive than ever before. With advancements in digital platforms and virtual reality, we can now experience art in immersive ways that were previously unimaginable.
I envision technology continuing to democratize art appreciation, allowing people from all walks of life to engage with art on their terms. At ARTAZZLE, we embrace technology as a tool for innovation and accessibility, and we’re excited to see how it will continue to shape the art world in the future.
8) Your commitment to offering a personalised art buying experience is commendable. Could you walk us through how ARTAZZLE ensures that each buyer finds the perfect piece of art?
At ARTAZZLE, we believe that every art piece should resonate with its owner on a personal level. That’s why we offer free, one-on-one consultations with our expert curators to guide buyers in finding the perfect piece of art.
Whether it’s advice on pieces that complement home decor or artworks elevating a luxe commercial space, our team provides insightful recommendations tailored to each buyer’s preferences and vision.
9) As a successful entrepreneur, what advice would you give to aspiring individuals looking to make a difference in the art industry?
Stay true to your passion and vision. Surround yourself with a supportive network of mentors and collaborators who share your values and aspirations. Embrace challenges as opportunities for growth, and never stop learning and evolving.
Most importantly, believe in yourself and your ability to make a difference. The art world is vast and ever-changing, but with dedication, perseverance, and a genuine love for what you do, anything is possible.
10) What are your aspirations and goals for ARTAZZLE in the coming years?
Our foremost goal is to emerge as a premier gallery internationally. We strive to maintain a delicate balance between accessibility and uncompromising quality in art.
Recognising the importance of making art available to a wider audience without sacrificing excellence, we curate pieces that are exceptional yet affordable. By doing so, we aim to democratise the appreciation of art and foster a vibrant community of art enthusiasts.
Furthermore, we are committed to nurturing emerging talent and positioning ourselves as the leading platform for introducing captivating artworks by new artists. Our vision is to transcend geographical boundaries and showcase the finest fusion of Indian artistry and global perspectives.
ARTAZZLE is dedicated to solidifying its status as a top-tier Indian gallery with a global reach. Through offline exhibition in future and a series of prestigious exhibitions including our upcoming showcase in Singapore, we aim to underscore our mission of elevating Indian art on a global stage.
Interview by Chai Ebe
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